Last updated: August 28, 2026
This Privacy Policy explains how personal information is collected, used, stored, and protected when you visit martinvorel.com, contact me, subscribe to my newsletter, or interact with services linked from this website.
I respect your privacy and aim to collect only the information that is reasonably necessary to operate this website, communicate with visitors, understand how the website is used, and provide photography-related services.
1. Who Is Responsible for Your Personal Data?
The data controller for personal information collected directly through martinvorel.com is:
Martin Vorel
Fine Art Photographer
Mladotova 667/7
103 00 Prague 10
Czech Republic
Email: [email protected]
You can also contact me through the form on my About & Contact page.
Martin Vorel Photography is independent from Fine Art America and Pixels. Those companies operate separate services and act independently with respect to personal information collected through their own websites.
2. What Personal Information I May Collect
The type of personal information I receive depends on how you use the website.
Information You Provide Directly
You may provide personal information when you:
- contact me through the website;
- send me an email;
- subscribe to my newsletter;
- inquire about a photograph, license, collaboration, or limited edition;
- make a purchase directly from me;
- otherwise communicate with me voluntarily.
This information may include your name, email address, message, correspondence, shipping information where necessary for a direct order, and other information you choose to provide.
Information Collected Automatically
When you visit martinvorel.com, certain technical information may be processed automatically by the website and its service providers.
This may include:
- IP address;
- browser and device type;
- operating system;
- approximate geographic location derived from technical data;
- pages visited;
- referring website or source;
- date and time of access;
- interaction with pages and website features;
- technical information necessary for security and website operation.
Some of this information may be collected through cookies or similar technologies, as explained below.
3. Why I Process Personal Information
I use personal information only for specific purposes connected with the operation of the website and my photography work.
| Purpose | Typical Legal Basis |
|---|---|
| Responding to questions, messages, and photography inquiries | Legitimate interests or steps taken at your request before entering into a contract |
| Processing a direct photography or limited-edition order | Performance of a contract |
| Sending a newsletter you requested | Consent |
| Measuring and improving website performance | Consent where required |
| Maintaining website security and preventing abuse | Legitimate interests |
| Keeping records required for tax, accounting, or legal purposes | Legal obligation |
| Establishing or defending legal claims | Legitimate interests or legal obligation |
4. Contact Forms and Email
If you contact me through martinvorel.com or by email, I may receive information such as your name, email address, and the contents of your message.
I use this information only as necessary to read your message, respond to you, continue the requested communication, or deal with the subject of your inquiry.
If your message concerns a possible purchase, license, collaboration, or another service, correspondence may also be retained where reasonably necessary to document the transaction or agreement.
Please do not send sensitive personal information unless it is genuinely necessary for the purpose of your inquiry.
5. Newsletter and Email Marketing
You may have the option to subscribe to my email newsletter.
The newsletter is voluntary. I use the email address you provide to send occasional information about new photography, new prints, photographic series, exhibitions, articles, special offers, or other updates related to my work.
Newsletter subscriptions are managed using Brevo, an email marketing service.
When you subscribe, information such as your email address and technical information connected with your subscription may therefore be processed by Brevo in order to manage the mailing list and deliver messages.
I send marketing emails on the basis of your consent. You can withdraw that consent at any time by clicking the unsubscribe link included in newsletter emails.
Unsubscribing from marketing communication does not affect the lawfulness of processing carried out before consent was withdrawn.
Where required for compliance or suppression purposes, limited information may be retained after unsubscribing so that I can respect your request not to receive further marketing messages.
6. Cookies and Similar Technologies
Martinvorel.com may use cookies and similar technologies for website functionality, security, preferences, statistics, and analytics.
A cookie is a small text file stored on your device by a website. Some cookies last only for the current browsing session, while others may remain for a defined period.
Cookies used on this website can generally fall into the following categories:
Necessary Cookies
These cookies are required for technical operation, security, website functionality, or features requested by the visitor. They cannot always be disabled without affecting how the website works.
Analytics Cookies
With your consent where required, analytics technologies may be used to understand how visitors find and use martinvorel.com.
This helps me understand information such as which pages are visited, how visitors move through the website, which content is useful, and whether technical or usability improvements may be needed.
Marketing Cookies
If marketing or advertising technologies are used on the website, they should be activated only in accordance with the consent choices applicable to the visitor.
You can manage applicable non-essential cookie choices through the website’s cookie consent controls where available. You can also delete or block cookies through your browser settings.
7. Google Analytics and Google Tag Manager
Martinvorel.com uses Google services to help understand website usage and manage website measurement technologies.
Google Tag Manager may be used to manage scripts and measurement tags used on the website. Google Tag Manager itself is primarily a system for deploying and managing tags; individual services loaded through it may process information according to their own purposes.
Google Analytics may collect information about how visitors interact with the website, such as pages viewed, approximate location, device and browser information, traffic source, and interaction data.
Where consent is required, Google Analytics should be activated only after the appropriate consent has been provided.
Analytics information is used primarily in aggregated form to understand website performance and improve the website and its content.
Google processes information according to its own privacy policies and contractual arrangements applicable to its services.
8. Fine Art America and Pixels
Most open-edition photography prints presented on martinvorel.com are produced, sold, and fulfilled using Fine Art America / Pixels.
Martinvorel.com itself does not process the checkout or collect your payment card information for these orders.
When you choose to configure or purchase an open-edition print, you may be redirected to Pixels or Fine Art America. Any personal information you provide there — for example your name, shipping address, account information, payment information, or order details — is collected and processed under the privacy policy of the platform handling the transaction.
Fine Art America / Pixels is therefore responsible for its own processing of personal data on its websites.
You should review its current privacy policy before providing personal information or completing an order.
Information I may receive through my artist account or transaction notifications is separate from payment card information and is used only as reasonably necessary for managing my photography sales, records, or customer inquiries.
9. Direct Purchases and Limited Editions
Some selected works may be offered directly by me rather than through Pixels / Fine Art America.
If you purchase an artwork directly from me, I may need information such as your:
- name;
- email address;
- billing information;
- shipping address;
- telephone number where required by the delivery carrier;
- information about the artwork purchased;
- payment or transaction reference.
I use this information to communicate with you, process the transaction, arrange delivery, maintain required accounting records, and comply with applicable legal obligations.
If an independent payment provider, bank, or delivery service is used, that provider may process personal information according to its own privacy policy.
I do not need or intend to store complete payment-card details myself.
10. Website Hosting, Security and Technical Services
Like most websites, martinvorel.com relies on third-party technical providers for services such as hosting, content delivery, security, spam prevention, backups, and website infrastructure.
These providers may process limited technical information, including IP addresses, browser information, request logs, and security-related information, where necessary to deliver and protect the website.
Cloudflare technology may also be used for security, performance, content delivery, or protection of information displayed on the website.
Such technical processing is generally necessary for the legitimate interest of operating a secure, reliable, and reasonably fast website.
11. External Links and Social Media
Martinvorel.com contains links to websites and services that I do not control, including Fine Art America, Pixels, social media platforms, publications, and other third-party websites.
When you follow an external link and leave martinvorel.com, the privacy policy of the destination website applies.
I am not responsible for how independent third-party websites collect or process your personal information.
Where third-party content is embedded directly into a page, the provider of that content may receive technical information about your visit. Where legally required, such non-essential embedded services should be subject to your consent choices.
12. Who Personal Information May Be Shared With
I do not sell personal information to advertisers or data brokers.
Personal information may be shared only where reasonably necessary with service providers that help operate the website or provide a service you have requested.
Depending on how you interact with the website, these may include:
- website hosting and infrastructure providers;
- security and content-delivery providers;
- Google for website analytics and measurement;
- Brevo for newsletter delivery and mailing-list management;
- Fine Art America / Pixels for print purchasing and fulfilment;
- payment providers used for direct purchases;
- postal or courier companies where delivery is required;
- professional advisers where reasonably necessary;
- public authorities where disclosure is required by law.
Service providers receive only the information required for their role and process information according to applicable contractual and legal obligations.
13. International Data Transfers
Some companies used to operate this website or provide related services are international organizations and may process personal information outside the Czech Republic or the European Economic Area.
This can include providers such as Google, Fine Art America / Pixels, Cloudflare, or other infrastructure and software providers.
Where personal information protected by European data-protection law is transferred to a country that does not provide an equivalent level of protection, the relevant service provider may rely on legally recognized transfer mechanisms such as an adequacy decision, Standard Contractual Clauses, or another lawful safeguard.
14. How Long Personal Information Is Retained
I retain personal information only for as long as reasonably necessary for the purpose for which it was collected or for as long as required by law.
In general:
- Contact messages and ordinary correspondence are retained for as long as necessary to deal with the inquiry and any reasonable follow-up.
- Business and contractual correspondence may be retained longer where necessary to document an agreement, license, sale, or legal claim.
- Direct sales and accounting records are retained for the period required by applicable tax, accounting, and legal obligations.
- Newsletter information is retained while you remain subscribed and as necessary afterward to record an unsubscribe request or comply with legal obligations.
- Analytics data is retained according to the retention settings configured in the relevant analytics service.
- Technical and security logs are retained for the period reasonably necessary to maintain security, investigate technical problems, and prevent abuse.
Information may be deleted, anonymized, or retained for longer where a different period is required or permitted by applicable law.
15. Your Rights Under the GDPR
If the General Data Protection Regulation (GDPR) applies to you, you may have the following rights concerning your personal information:
- Right of access – you can ask whether I process your personal data and request a copy.
- Right to rectification – you can ask for inaccurate or incomplete information to be corrected.
- Right to erasure – in certain circumstances, you can ask for your personal information to be deleted.
- Right to restriction – in certain circumstances, you can ask for processing to be restricted.
- Right to object – you may object to processing based on legitimate interests in certain circumstances.
- Right to withdraw consent – where processing depends on consent, you may withdraw it at any time.
- Right to data portability – where applicable, you may request certain information in a structured, commonly used, machine-readable format.
- Right to lodge a complaint – you may complain to the competent data-protection supervisory authority.
These rights are subject to the conditions and exceptions provided by applicable law.
To exercise a right concerning data controlled by Martin Vorel, contact me using the details at the beginning of this Privacy Policy.
16. Czech Data Protection Authority
If you believe that your personal information has been processed in violation of applicable data-protection law, you have the right to lodge a complaint with the competent supervisory authority.
In the Czech Republic, the supervisory authority is:
Office for Personal Data Protection
Úřad pro ochranu osobních údajů (ÚOOÚ)
Czech Republic
uoou.gov.cz
If you live elsewhere in the European Economic Area, you may also have the right to contact the supervisory authority in your country of residence.
17. California and Other Privacy Laws
Visitors from jurisdictions outside the European Economic Area may have additional privacy rights under local law.
Where such legislation applies to the processing carried out directly by martinvorel.com, I will respond to valid requests as required by applicable law.
Please note that Fine Art America / Pixels and other independent third parties maintain their own privacy notices concerning information that they collect directly.
18. Children
Martinvorel.com is a general photography and fine art website and is not specifically directed at children.
I do not knowingly request personal information from children who are not legally able to provide valid consent under applicable law.
If you believe that a child has provided personal information through this website in circumstances where it should not have been collected, please contact me so that the matter can be reviewed and the information deleted where appropriate.
19. Data Security
I take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
The website also relies on professional hosting, software, security, and infrastructure providers for parts of its technical protection.
However, no website, email system, or internet transmission can be guaranteed to be completely secure.
20. Automated Decision-Making
I do not use personal information collected directly through martinvorel.com to make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.
21. Do I Sell Personal Information?
No. I do not operate a business based on selling personal information and do not sell personal information collected through martinvorel.com to data brokers.
Third-party services used for analytics, newsletter delivery, print fulfilment, or website infrastructure process information for their respective service purposes and are subject to their own contractual and legal obligations.
22. Changes to This Privacy Policy
I may update this Privacy Policy when the website, the services I use, my photography business, or applicable legal requirements change.
The current version will always be published on this page, together with the date of the latest update.
If a change materially affects the way personal information is processed, I will take additional steps where required by law.
23. Contact
If you have questions about this Privacy Policy, would like to exercise a data-protection right, or want to know what personal information I hold about you, please contact:
Martin Vorel
Mladotova 667/7
103 00 Prague 10
Czech Republic
Email: [email protected]
You can also use the contact form on my About & Contact page.