The ultimate goal of every online fashion business is to have sales. A great way to boost sales is to improve the design of your online site but that alone is just not enough. Branding is another big factor but again we have something missing.
The big secret that will help you boost sales in your online fashion business has to do with product photos. According to experts, since customers can’t touch or feel your products, quality product photos play a big role in increasing sales. Additionally, most consumers are highly visual and photos will be a deciding factor for them.
If that’s the case let’s see how you can boost your fashion sales with quality photos.
- Create trustworthy quality photos
How trustworthy are your product photos? So many customers have had a bad experience, at least once, with online shopping and it was precisely due to untrustworthy product photos.
If your goal is to build trust between customers and your brand, you need to work on making your photos more trustworthy. Your product may be of the best quality but if your product images don’t match the same quality – customers will notice and this will affect your sales.
The images on your online fashion store should represent the value and quality of your product and your brand’s image as well. That’s why you should have photos taken by a professional photographer with a camera that can zoom in to show every part of the product – from the type of fabric to the smallest of stitches.
- Create a concept that will attract customers
What’s the best concept that will attract more customers and boost your sales? There are tons of different concepts that can showcase your fashion products but only one will be the best for you. Let’s say your production line is custom teamwear - how do you decide whether your products will be displayed on mannequins or live models? Or do you lay them flat or use hangers?
You should hire an experienced photographer who will help you make a final decision. A photographer can help you determine the best way to display your products so that they resonate with your customers. That concept will also be a good way to solidify your brand’s image.
- Make product photos big and high-quality
Never use small photos on your website because they will get you nowhere. Customers don’t like small photos that can’t show the details of the product. Instead, when in doubt, always use big, high-definition photos.
If you don’t know how to make high-quality photos that can convince buyers of the quality of your products, you can always hire a professional photographer. Large, high-definition photos will allow you to make use of a zoom option on your site which is something your customers will appreciate.
- Make your product photography consistent
Studio setup, white backdrop, and correct lighting are what will get you consistent product photography. If you’re unsure about the background of your photos, always go with white.
White compliments virtually all photos. And once you start with white background, make sure you continue to use it with all your products because consistency will show professionalism.
Consistency across all your platforms is the key. As we said, it will show professionalism from your side and it’s bound to boost your sales.
- Product photos in true colors
You may have noticed that the colors of the clothes you see online don’t always match the colors of the clothes you bought. This is because web browsers and computer screens interpret colors differently.
This is why you should work on making your product photo’s colors more accurate. Not portraying the colors of your products accurately can negatively reflect on your business. And unfortunately, this is something many fashion brands tend to overlook.
In addition to making your apparel photos large and high-quality, you need to ensure that your product photos’ color is accurate. Professional photographers know that this can be achieved by using a grey card during the product photoshoot or you can also turn your JPEG files into an sRGB profile.
- Post-production work matters
Simply taking product photos is not enough. If you want your photos to represent your brand perfectly, you need to invest in some post-production work. And professional photographers can do that for you. They have all the tools and skills to tweak and improve your product photos.
Post-production work won’t make your product photos different or inaccurate, but it will ensure that lighting, alignment, and cropping are consistent in all your images. This will in turn improve the look of your online store and solidify your brand’s concept as well.
Bottom Line
The one downside of online shopping is the lack of touch and feel of the merchandise. And this is where high-quality photos can bridge that gap and improve the shopping experience. If you make the most of fashion photography tips and tricks, you can not only boost your sales but also increase customer loyalty.